SaaS SEO:  How a Bootstrapped SaaS Scaled to $10mm ARR with SEO

We Help B2B SaaS Companies Increase MRR with SEO

Whenever I speak to a SaaS marketer or CEO about their SEO, we usually talk about one of three problems.

The first problem is that traffic is going up and to the right, but it's not doing anything for revenue.  Which is a huge waste of money.

The second problem is, traffic isn't going up at all.

And the third problem:  the traffic we've outsourced to the agency or freelancers sucks.

So let's talk about these three challenges.

Problem 1:  Our traffic is going up, but our revenue isn't

Most SEO agencies look for high search volume, low competition keywords.

It's REALLY easy to find these keywords.  Just apply a few filters in Ahrefs or SEMRush and you'll have a whole list of them.

This makes the agency look really good.  They can point to search console or Google Analytics and say "hey!  Traffic increased by 200% month over month" or something like that.

But as you've found out, traffic doesn't always = revenue.

Instead of finding high search volume keywords, we want to find high buyer intent keywords.  This comes from a deep understanding of who your customers are, what problems they face, and how your SaaS solves these problems.

Then, and only then, will we create content around those keywords.

Problem 2:  Our traffic Isn't Going Up

Typically when traffic isn't going up, there is a deep underlying issue in the content strategy.  

For instance, your content might not be matching search intent.  

Or maybe your keyword strategy might be off.

Or perhaps your content isn't all that helpful.

Or the links you're getting are from cheap, spammy link farms or PBN's.

Problem 3:  Our Content Sucks

Do you cringe when you read your content?

Or are you spending hours editing it because it's just so bad?  

Your instincts are right.  Your sucky content is hurting your rankings, your brand, and your ability to convert your audience into customers.

Instead of creating "well researched" posts (aka, we're going to scrape what's already on the internet and just reword things), you need to create content that comes from authentic experiences.

This will help you stand out, build authority, and rank higher.

Problem 4:  We don't have time to create content and build links

Let's face it.

Creating great content and building high quality links takes a lot of time.  Not every company has the time to do that.

Companies we've Worked With